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Notts County Football Club, or the Magpies, founded in 1862, is the oldest professional football club in the world. It currently competes in League Two but its rich history includes periods of success (such as an FA Cup victory) and struggle (several financial crises) across all four divisions of English professional football. Notts County’s home … Continue reading Focus on: Notts County
It’s quite rare that a marketing idea stops me in my tracks and makes me say ‘wow’. That’s not because I don’t like ideas, I think it’s more because there are too many, well, crap ideas out there that they all tend to merge in to one giant crappy idea ball. I could go on … Continue reading Root for your roots – a great idea
It’s the eve of the World Cup, so we thought we should talk about the most important thing to do with it: advertising! Only joking, we know it’s not the most important thing, that’s the Fantasy Football league we’re running in the office, but we ARE going to talk about advertising – it’s kind of … Continue reading These are the best World Cup adverts ever!!
With a huge heritage, increasing attendances, new owners, new manager and record signings – Wolves clearly showed ambition to get themselves ready for the Premier League. The team won the 2017–18 EFL Championship and will compete in the top tier of English football league system for the first time since the 2011–12 season. Stadia Solutions … Continue reading Premier League Advertising Opportunity – Wolves FC
As you may have noticed, we’ve spent a bit of time of our website recently to make it easier for potential advertisers to see what we’ve got to offer. Well, more to the point, to show potential advertisers the different ways they can access the 350k-400k football fans that go through our clubs’ turnstiles each … Continue reading Our new advertising website
How do you know who sees your Out Of Home advertisement? What, or whose, numbers are you buying and using when you plan your campaign to decide what should be spent where? How do you know these numbers are correct and/or reliable? These are some of the questions that many advertisers have in their mind … Continue reading What a great audience you’ve been…
Football may seem like it’s awash with money, but away from the biggest clubs, most need to find new streams of revenue, says Stadia Solutions’ James Cook… Football may seem like it’s awash with money, but away from the biggest clubs, most need to find new streams of revenue. Outside of the Premier League, where … Continue reading Time For Small Clubs To Play A Smart Commercial Game
The way we consume sports has changed dramatically over recent years. Attending a sports event is no longer only about watching a sporting contest, but increasingly involves the 360° social experience associated with it. With constant access to information, and strong competition for the in-home experience, fans’ demands continue to grow, and event organisers are … Continue reading The Trends that are Redefining the Match Day Experience
Modern mobile and social technologies have transformed the way fans consume sports and how they interact with their favourite clubs. Teams and rights holders are constantly looking for new methods of getting their supporters connected and adding value to fan experiences. To achieve that, sports clubs need to better understand what ignites the passion of … Continue reading 5 Ideas & Tactics for Using Data to Increase Fan Engagement
When an English soccer club is promoted into the red-hot competition of the English Premier League, it enjoys great riches, but also some sporting and commercial challenges it may never have faced before. Huddersfield Town, promoted this season, are a case in point. Back in the top flight for the first time since 1971, the … Continue reading Huddersfield Town enjoy the spotlight with Premier League stadium tech