Raleigh International and Stadia Solutions partner to spread volunteering message to young football fans around the country

Sustainable development charity Raleigh International and leading international sports and entertainment marketing agency Stadia Solutions have partnered to run a national marketing campaign – which is now live at 35 football stadiums around the UK – for the charity’s international volunteering programmes. Raleigh International exists to create lasting change through youth in disadvantaged communities around…

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Stadia Solutions partners with Consultics to Offer Stadium Technology and Fan Engagement Expertise in Qatar and Cyprus

Stadia Solutions, the international sports entertainment marketing and technology consultancy, has signed an agreement with Cyprus and Qatar-based Consultics to expand its services into those markets. Stadia Solutions and Consultics have established a reciprocal business agreement which will allow the London-based consultancy to expand its business to the Republic of Cyprus and the State of…

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Mobile Marketing Magazine: Spotlight – Stadia Solutions

Fan engagement has become big business for sports clubs in recent years. One story doing the rounds, for example, says that when Real Madrid bought Christiano Ronaldo from Manchester United in 2009 for £80m, the club had already worked out that sales of replica Ronaldo shirts would more than cover the transfer fee. If not…

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The DRUM: How can Leicester City ensure long-term success after reaching Champions League milestone?

A clearly emotional Claudio Ranieri shed tears of joy yesterday as Leicester City clinched a coveted Champions League spot next season and moved one step closer to realising the impossible and winning the Barclay’s Premier League. Ranieri’s face portrayed the poignancy of the occasion and the unexpected success which his team have fought so hard for…

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Sport Industry Group – Opinion: why stadium connectivity is being held back

Gordon Campbell, co-CEO, Stadia Solutions, asks why stadium connectivity is being held back by complexity and confusion... Sports stadium connectivity and fan engagement are hot issues. There must be very few large football clubs, federations or stadium owners that have not painstakingly considered how, and if, they should deliver reliable connectivity to fans in their…

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The Art of LED: How We Deliver Maximum Impact in the Capital One Cup

  This seasons Capital One Cup will reach its climax on Saturday as Liverpool meet Manchester City on the hallowed turf of Wembley. Stadia Solutions has been closely involved with the competition, as we've successfully delivered maximum impact and value for Capital One through the use of pitch-side LED.                    …

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Is it time for soccer clubs to think like media owners? – Sports Pro Media

Richard Peters, co-chief executive of Stadia Solutions, believes soccer clubs need to change their business model and start thinking like media owners to maximise revenue. In late 2015, China Media Capital took a 13 per cent stake in City Football Group – owners of Manchester City – an investment that will help increase the club’s…

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Sports sponsorship in an era of scandal: how should brands respond? – Marketing Week

  Despite the unusual activism of sponsors in relation to FIFA, it is unlikely this will herald a new era in which brands play an active role in combating corruption in sport... Andy Clilverd, commercial director at sports marketing agency Stadia Solutions, argues that given the huge global audience of events such as Euro 2016 and the…

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Independent – FA Cup is still a game-changer for future of lower league clubs

  When Exeter City kick off their FA Cup tie against Liverpool, it will not only be one of the biggest nights in the players’ lives but a crucial payday for the League Two club. In recent years TV earnings – rather than gate receipts – have become the golden egg for clubs, as demonstrated…

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The Drum – Will 5G be the spark that ignites stadium connectivity?

Stadia Solutions co-chief executive Gordon Campbell considers whether 5G will in fact be the killer technology for the stadium environment. Stadium connectivity and fan engagement are hot topics in the business of sport, as rights holders, networking specialists and brands search for the best solutions in a fast-evolving market. Connected stadia are a huge opportunity, driving…

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The Drum – Has one of sport’s most marketable female athletes lost her sponsorship appeal?

At 28 years old Ronda Rousey is undoubtedly one of the most marketable female athletes on the planet, with sponsors ranging from lifestyle brands to mobile networks and appearances in blockbuster films. The UFC fighter has used her dominance in the sport to build a brand which has transcended the confined realms of mixed martial arts…

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Digital Sport – What CelticLIVE has taught us about stadium WiFi two years on

  The high-density stadium wifi system and accompanying smartphone app, CelticLIVE is celebrating its second anniversary after going live in the autumn of 2013. Stadia Solutions worked with Cisco to ensure that there was even wifi coverage in all areas of the 61,000-seater stadium and also designed CelticLIVE as a compelling, information-packed, match-day companion, allowing…

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The Drum – Rugby World Cup brands play down commercial losses of England’s ‘lacklustre’ exit

Rugby World Cup brands O2, Marriott Hotels and Heineken have downplayed the expected commercial losses from England’s early exit from the tournament though sponsorship experts believe the humiliation of the defeat bears a damaging cost of association. England’s championship hopes are over before they really begun and consequently so are the activation strategies for those…

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Computer Business Review – Celtic named one of 5 clubs scoring big with digital engagement

     Major football clubs have been making big strides in how they engage with fans. Both Manchester United and Chelsea have recently signed digital partnerships with the likes of HCL Technologies and Wipro as they look to enhance fan experiences. These two clubs aren't alone in targeting better engagement with their fans. CBR lists some…

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Stadia Solutions celebrates 3 nominations for 2015 Football Business Awards

Stadia Solutions and Celtic Football Club nominated for more awards, for UK’s leading stadium wifi installation and fan app, CelticLIVE Stadia Solutions’ award-winning stadium wi-fi installation at Celtic Football Club is in the running for more industry prizes, being shortlisted in three categories of the 2015 Football Business Awards. • Best use of Tech (only Stadia…

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