Stadia Solutions and Techfront, a provider in LED Solutions to sports and entertainment venues, have collaborated to install a new mid-tier and pitchside LED ribbon at Huddersfield Town AFC.

 

“We have been working closely with Stadia Solutions to make the most of the commercial opportunities..."

 

The installation at the club’s John Smith Stadium is being completed in time for their home Premier League debut and will be the most advanced LED system in the Premier League, according to the club.

The new LED fan engagement and advertising systems are being delivered both around the pitchside and middle-tier.

The mid-tier LED ribbon is designed to boost interaction and engagement with fans. At pitchside, Stadia Solutions and Techfront have installed a P8 pixel pitch system, which makes the highest definition system in use in the Premier League.

The new technology will be debuted at the club’s first home game against Newcastle on 20th August – a match that will be broadcast live on Sky Sports.

James Cook, commercial manager, Stadia Solutions, said: “The new state-of-the-art system at the John Smith’s Stadium gives Huddersfield the opportunity to monetise their promotion and at the same time enhance the in-stadia experience for their loyal fans.

“Huddersfield wanted to make a statement off the pitch as well as on it, installing a P8 system and being the first in the league to do it is a mark of club’s drive to achieve something as impressive as last season’s promotion.

“We are thrilled to be part of these exciting changes to Huddersfield at such a special time for the club. This is an important development in ensuring that fans are kept at the heart of the game. We believe that understanding the fan and improving the match-day experience is key to building successful partnerships and maximising revenue.  We made sure that all the possible options in the marketplace had been explored and presented to the club before a decision was made.”

Sean Jarvis, commercial director, Huddersfield Town AFC, said: “This is one of several additional revenue streams we are creating for the club to capitalise on our promotion to Premier League. Advertisers and sponsors will benefit from our drastically increased television audience for the next season.

“We have been working closely with Stadia Solutions to make the most of the commercial opportunities we are now presented as a team in the English Premier League.”

Jonathan Hall, Techfront UK CEO, added: “Our state-of-the-art range of LED systems enable our experienced team to provide customised solutions across all stadiums, venues and environments. Creating a seamless bridge and engagement between clubs, sponsors and fans. We are delighted to have been able to work with Stadia Solutions and Huddersfield Town AFC to help the club lead the way with this technology.”